Optimize every location in real time.
Optimize every location in real time.
Optimize every location in real time.
Track visits, dwell time, and customer sharing behavior. Compare against competitors. Uncover what your POS data can't tell you.
Track visits, dwell time, and customer sharing behavior. Compare against competitors. Uncover what your POS data can't tell you.
Track visits, dwell time, and customer sharing behavior. Compare against competitors. Uncover what your POS data can't tell you.
How it Works
From connected stores to actionable insights.
From connected stores to actionable insights.
From connected stores to actionable insights.
01
01
01
Connect your stores
Connect your stores
Connect your stores
Upload an address list or integrate directly through our API. All locations, one view.
Upload an address list or integrate directly through our API. All locations, one view.
Upload an address list or integrate directly through our API. All locations, one view.
02
02
02
Monitor visits
Monitor visits
Monitor visits
Track daily, weekly, and hourly visitation patterns to understand customer flow at every site.
Track daily, weekly, and hourly visitation patterns to understand customer flow at every site.
Track daily, weekly, and hourly visitation patterns to understand customer flow at every site.
03
03
03
Benchmark performance
Benchmark performance
Benchmark performance
Compare your locations against local competitors and national chain averages.
Compare your locations against local competitors and national chain averages.
Compare your locations against local competitors and national chain averages.
04
04
04
Act on insights
Act on insights
Act on insights
Trigger marketing campaigns or adjust staffing based on real-time alerts and performance data.
Trigger marketing campaigns or adjust staffing based on real-time alerts and performance data.
Trigger marketing campaigns or adjust staffing based on real-time alerts and performance data.
Beyond POS Data
Sales data shows what was bought. Not who walked away.
Sales data shows what was bought. Not who walked away.
Sales data shows what was bought. Not who walked away.
POS data shows what was bought — but not who visited without buying, who left for the competitor next door, or how you stack up on foot traffic. We reveal the full story behind the numbers.
POS data shows what was bought — but not who visited without buying, who left for the competitor next door, or how you stack up on foot traffic. We reveal the full story behind the numbers.
Features
Powerful infrastructure. Clean interface.
Powerful infrastructure. Clean interface.
Powerful infrastructure. Clean interface.
Heat maps to visualize high and low-performing locations
Dwell time and repeat visitor rate analytics
Customizable alerts for sudden drops in foot traffic
Competitive benchmarking by location
Hourly, daily, and weekly performance views
Use Cases
Everything you need to diagnose and grow.
Everything you need to diagnose and grow.
Everything you need to diagnose and grow.
Optimize ad spend
Adjust local ad spend in real time when your visit share dips below a key competitor.
Align staffing
Match staffing schedules to peak customer dwell times for better service and efficiency.
Test promotions
Measure the foot traffic impact of a new promotion in test stores vs. control locations.
Datarate.ai
Every location is either growing or falling behind. Know which.
Every location is either growing or falling behind. Know which.
Every location is either growing or falling behind. Know which.
Datarate
We connect internet culture, real-world
movement, and media.
© 2026 Datarate. All rights reserved
Datarate
We connect internet culture, real-world
movement, and media.
© 2026 Datarate. All rights reserved
Datarate
We connect internet culture,
real-world movement, and media.
© 2026 Datarate. All rights reserved