The Data Layer Under Everything

Identity. Media. Consumer behavior. 300 million profiles on a single identity graph — delivered however your stack needs it.

Trusted by businesses of all sizes worldwide.

Built for Enterprise

Built for Enterprise

Where people go. At scale

Device-level mobility signals from 40+ countries, fused with our 300M+ profile identity graph. Polygon-level geofencing. Real-time and historical. Built for foot traffic analysis, competitive benchmarking, site selection, and offline attribution.

Global coverage, granular to individual POI level

Dwell time, visit frequency, travel distance, pass-by counts

Competitive share-of-visit analysis

Trade area definition and neighborhood activity mapping

Historical data available for up to three years

Real-time streams via S3, SFTP, or API

Global coverage, granular to individual POI level

Dwell time, visit frequency, travel distance, pass-by counts

Competitive share-of-visit analysis

Trade area definition and neighborhood activity mapping

Historical data available for up to three years

Real-time streams via S3, SFTP, or API

Global coverage, granular to individual POI level

Dwell time, visit frequency, travel distance, pass-by counts

Competitive share-of-visit analysis

Trade area definition and neighborhood activity mapping

Historical data available for up to three years

Real-time streams via S3, SFTP, or API

Use Cases

Investment & site planning

forecast store revenue by neighborhood mobility

Competitive intelligence

track share-of-visit against rival brands weekly

Omnichannel retargeting

segment devices that saw your billboard and visited a store

Consumer research

Profile tourists vs. locals, commuters vs. stay-at-home shoppers

Identity Resolution

Identity Resolution

One consumer. Every signal connected.

We deterministically link mobile ad IDs, hashed emails, household IPs, and postal identifiers into unified profiles. This is the spine that connects location visits to streaming behavior to purchase history — without probabilistic guesswork.

Ingest

AI agents are deployed across social video, prediction markets, search trends, creator ecosystems, and emerging platforms. They run continuously.

Match & Stitch

We match records across email, MAID, CTV ID, postal, and device IDs. Confidence scores are provided for every match.

Enrich

Append property, auto, purchase, streaming, and location attributes to create a complete profile.

Deliver

Receive enriched data via API or bulk file, or push unified profiles directly into your CDP or media channels.

Ingest

AI agents are deployed across social video, prediction markets, search trends, creator ecosystems, and emerging platforms. They run continuously.

Match & Stitch

We match records across email, MAID, CTV ID, postal, and device IDs. Confidence scores are provided for every match.

Enrich

Append property, auto, purchase, streaming, and location attributes to create a complete profile.

Deliver

Receive enriched data via API or bulk file, or push unified profiles directly into your CDP or media channels.

Ingest

AI agents are deployed across social video, prediction markets, search trends, creator ecosystems, and emerging platforms. They run continuously.

Match & Stitch

We match records across email, MAID, CTV ID, postal, and device IDs. Confidence scores are provided for every match.

Enrich

Append property, auto, purchase, streaming, and location attributes to create a complete profile.

Deliver

Receive enriched data via API or bulk file, or push unified profiles directly into your CDP or media channels.

Capabilities

Cross-device linkage (MAID, HEM, IP, postal hash)

Cross-device linkage (MAID, HEM, IP, postal hash)

CTV household mapping — mobile IDs to household IPs for streaming delivery

CTV household mapping — mobile IDs to household IPs for streaming delivery

Ad fraud detection via cross-ID verification (device farms, bot traffic, invalid clicks)

Ad fraud detection via cross-ID verification (device farms, bot traffic, invalid clicks)

Deterministic and probabilistic matching options

Deterministic and probabilistic matching options

Privacy-compliant — CCPA, GDPR, HIPAA, all major US state regulations

Forensic transparency flags — data origin, precision level, recency

Forensic transparency flags — data origin, precision level, recency

Built for Enterprise

What they listen to. What they watch. Why it matters.

We map podcast consumption, streaming audio behavior, and CTV viewership directly to the same identity graph that powers our location and consumer data. Tie audio and video exposure to real-world outcomes — store visits, purchases, brand switching.

We map podcast consumption, streaming audio behavior, and CTV viewership directly to the same identity graph that powers our location and consumer data. Tie audio and video exposure to real-world outcomes — store visits, purchases, brand switching.

We map podcast consumption, streaming audio behavior, and CTV viewership directly to the same identity graph that powers our location and consumer data. Tie audio and video exposure to real-world outcomes — store visits, purchases, brand switching.

Podcast and streaming audio audience mapping

CTV viewership by household

CTV viewership by household

Gaming activity and platform engagement

Gaming activity and platform engagement

Cross-media exposure measurement (streaming + audio + linear)

Cross-media exposure measurement (streaming + audio + linear)

Audio-to-visitation attribution

Audio-to-visitation attribution

Tie podcast and streaming audiences to real-world visitation and purchase intent

Built for Enterprise

300M+ profiles. Hundreds of attributes.

300M+ profiles. Hundreds of attributes.

300M+ profiles. Hundreds of attributes.

We map podcast consumption, streaming audio behavior, and CTV viewership directly to the same identity graph that powers our location and consumer data. Tie audio and video exposure to real-world outcomes — store visits, purchases, brand switching.

We map podcast consumption, streaming audio behavior, and CTV viewership directly to the same identity graph that powers our location and consumer data. Tie audio and video exposure to real-world outcomes — store visits, purchases, brand switching.

We map podcast consumption, streaming audio behavior, and CTV viewership directly to the same identity graph that powers our location and consumer data. Tie audio and video exposure to real-world outcomes — store visits, purchases, brand switching.

Cross-device linkage (MAID, HEM, IP, postal hash)

CTV viewership by household

Gaming activity and platform engagement

Cross-media exposure measurement (streaming + audio + linear)

Audio-to-visitation attribution

Tie podcast and streaming audiences to real-world visitation and purchase intent

Built for Enterprise

Your stack. Your way

Raw data, delivered at scale. No proprietary dashboards you're forced to use. No black boxes.

Raw data, delivered at scale. No proprietary dashboards you're forced to use. No black boxes.

API

Real-time lookups and streaming endpoints

API

Real-time lookups and streaming endpoints

S3 / SFTP

scheduled bulk delivery, configurable refresh rates

S3 / SFTP

scheduled bulk delivery, configurable refresh rates

Custom schemas

align to your existing data models

Custom schemas

align to your existing data models

Flexible licensing

choose only the fields, geographies, and refresh rates you need

Flexible licensing

choose only the fields, geographies, and refresh rates you need

First-party integration

tie your CRM records to active devices for higher match rates

First-party integration

tie your CRM records to active devices for higher match rates

Built for Enterprise

Privacy-first. Always

Raw data, delivered at scale. No proprietary dashboards you're forced to use. No black boxes.

Enterprise Grade

Enterprise Grade

Privacy

Privacy

All major US state privacy laws

All major US state privacy laws

Forensic transparency

Forensic transparency

flags reveal data origin, precision level, and recency so you can filter with confidence

flags reveal data origin, precision level, and recency so you can filter with confidence

Data

Data

Data is pre-processed, deduplicated, and aligned with your identity spine under privacy-safe controls at every step.

Data is pre-processed, deduplicated, and aligned with your identity spine under privacy-safe controls at every step.

Datarate.ai

The signals are already out there. Let us show you what they mean.

The signals are already out there. Let us show you what they mean.

The signals are already out there. Let us show you what they mean.

We deliver raw intelligence at scale — via API, S3, or SFTP.